A site that has been optimised for the search engines will gain higher visibility for the keywords and phrases that are relevant to your business, driving a higher quantity – and quality – of traffic to your website.

Search Engine Optimisation involves a great variety of factors, and having a better understanding of them is invaluable to those who wish to maintain their own website.

Half-day Search Engine Optimisation training course

On this course you will learn all the latest search engine optimisation tips and techniques, from keyword research to meta tags, how to build inbound links (backlinks) to validating your HTML code, and lots more – including an overview of Black Hat SEO (what not to do!)