Google Analytics is one of the most popular web traffic analysis packages out there. It requires very little technical knowledge, has a short learning curve, and best of all it is free!
Google Web Analytics gathers a lot of information about the visitors to your website, such as:
- where they are coming from
- what pages they are visiting
- how long they are spending on your site
- what keywords they used to find you
The Google Analyics half-day training course will give you a good understanding of how to analyse your web traffic. You will learn how to install Google analytics on your website, and how to interpret the information it gathers – from which pages are proving the most successful to which ones need to be improved. You will also learn about conversions (goals) and the funnel pages that lead to them.
Half-day Google Analytics Training Course
If you want to learn how to analyse your website traffic, contact ADKC Training. This half day course requires no HTML knowledge, and no technical knowledge beyond surfing the web.
It is suited ideally to anyone with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, webmasters and IT managers.