Search Engine Marketing
If you want to go straight to the top of the search engines, the simplest way is to run a Search Engine Marketing campaign (aka Online Marketing, or Pay Per Click Marketing).
When you run a Search Engine Marketing campaign, your ad is displayed in the 'Sponsored Links' section of the Search Engine Results Pages (SERPs), so that you are advertising to users who are actively searching for the products or services that you provide.
With a Google AdWords search engine marketing campaign, you specify your daily budget and the amount you are willing to 'pay per click', making this a highly-controlled method of marketing which is very focussed, very cost-effective and can be up and running within a few hours.
This is a great leap forward from traditional methods of marketing, where advertising is expensive, goes largely unnoticed because the audience is too broad, and is unmeasureable.
Half-day Search Engine Marketing Training Course
If you want to learn how to harness the power of online marketing for yourself, contact ADKC Training to check when the next Google AdWords Search Engine Marketing training session is being held. This is a half day course, requires no HTML knowledge, and no technical knowledge beyond surfing the web.
It is suited ideally to anyone with responsibility for developing or implementing an organisation's online strategy, including senior management, marketing managers, webmasters and IT managers.